‘Tsars’ stars for History

Channel sees auds flock to spesh, increases in primetime

History Channel special “Russia: Land of the Tsars” was a ratings ruler for the net.

Spec, which aired Monday and Tuesday, delivered 3.4 million viewers on each night, the highest ever for the channel.

“This demonstrates our ability to make history relevant and real to people,” exec VP-general manager Dan Davids said.

Besides strong numbers for “Russia,” channel enjoyed delivery increases in primetime during the month of May, up year-to-year by 19% to an average of 895,000 total viewers.

“We’re optimistic now that the war is over,” said Davids on the channel’s boost. “Information-hungry viewers have returned to the History Channel, and we have a lot in store for them.”

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