Taymor plugs in to Promax

'Frida' helmer will discuss her work at confab

Veteran stage and screen director Julie Taymor will be the keynote speaker at this year’s Promax, the annual convention devoted to marketing and promotion in both broadcast and cable.

Taymor, best known for directing Broadway’s “The Lion King” and the biopic “Frida,” will showcase clips of her work in opera as well as her other stage and film work, and will discuss her sources of inspiration, the “absolute importance” of taking risks, and a crash course on generating fresh ideas.

“I want to throw these TV people into a world they’ve never been in,” Taymor told Daily Variety. “I want to encourage alternative ways of thinking.”

“She understands and approaches creative challenges without massive budgets,” Promax/BDA CEO Jim Chabin said. “She sparks the imagination of audiences and dazzles them in a way that doesn’t involve spending $20 million on a set.”

Taymor said her talk will center on working within budget constraints. “In ‘Frida,’ we needed to show New York City but didn’t have the money to go,” she said. “So we came up with a black-and-white photo collage done in Frida’s style of painting, which ended up being much more elegant in realization than simply shooting there.

“Having money wasn’t, and isn’t, always the solution,” she said.

Promax will be held June 4-6 in Los Angeles. Previous event speakers have included Lauren Bacall, Maya Angelou and Lily Tomlin.

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