Sundance, Viacom mix up tube ideas in ‘Lab’

Skein to put aud 'in the role of development executive'

Sundance Channel and Viacom Prods. have called for submissions for upcoming channel special called “TV Lab.”

The two are looking for fresh concepts that reinvent either TV formats or content. A selection of these mini-pilot submissions will be compiled into and aired as “TV Lab.”

While details are still being developed, spec may include a host who will introduce the creatives, who each have a chance to make their pitches to the audience.

“It’ll put the audience in the role of development executive,” said Sundance senior VP of original programming Adam Pincus. For Pincus, project’s impetus was “to give an opportunity to people who don’t normally create TV and for the audience to be turned on to new ideas.”

Sundance Channel expects entries will come from a range of hopefuls ranging from indie filmmakers to complete novices. Channel also hopes “TV Lab” will expand into a series to add to its original programming sked.

Viacom Prods. (“Ed,” “The Division”) will have first look at producing and distributing shows based on successful concepts.

For more information, visit Sundancechannel.com/tvlab.

Channel’s other original programming includes series “Anatomy of a Scene,” upcoming doc “Keeping Time” and the Thurston Moore-hosted “Sonic Cinema” series.