Pubcaster takes content to the edge

World Brief

AMSTERDAM — Finland’s public broadcaster YLE launched its think tank, YLE Edge, May 1 to deal with the content and creativity demands of the multimedia age.

It is the brainchild of Gregory Lowe, an American transplant to Finland, who will also head it. “We’ll look at how radio, television, and multimedia can combine and collaborate with each other,” he says. But YLE Edge’s brief goes much farther. “We want to be on the cutting edge” in terms of interactivity, intellectual capital and future developments, he adds.

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