Promax lures web’s affiliate meetings

CEO sez move should spur more promo execs to attend

Promax, the annual convention devoted to marketing and promotion in both broadcast and cable, has scored a coup in getting ABC and NBC to hold affiliate meetings in conjunction with Promax’s gathering this June in Los Angeles.

“It’s been years since ABC and NBC have held meetings of promotion directors and heads of creative services of their TV stations,” said Jim Chabin, CEO of Promax/BDA (Broadcast Design Association).

Jeff Zucker, president of NBC, will give a special address to the promotion people at his stations. Presiding over the all-day meetings of these executives on June 5 at the Westin Bonaventure in L.A. will be John Miller and Vince Manze, co-presidents of NBC’s The Agency.

John Nuzzi, VP of affiliate marketing and promotion for ABC, will organize the June 5 meeting of the ABC-station promotion and creative-services people.

Chabin said that he’s counting on the announcement of the affiliate meetings to spur general managers of ABC and NBC stations to send their promotional execs to Promax, particularly since “the economy appears to be turning around.”

“The TV and cable industries are heading into what looks like an improved second quarter in ad sales, and a good upfront,” he said. “That means budgets will loosen up,” encouraging TV stations to shoulder the cost of travel and expenses for their promotion managers.

Chabin said that at Promax –official dates are June 4-6 — he will reveal the names of advertisers who plan to make promotional dollars available to the stations. Promax will also publish the results of a survey by Frank N. Magid & Associates on the effectiveness of off-air advertising by TV stations and cable networks.

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