Premiere, Oddset bet on gambling

World Brief

The country’s only pay TV platform, Premiere, has pacted with state-owned sports lottery Oddset to introduce gambling on soccer matches as a source of income.

The bets will be made by mobile phone short messaging service (SMS).

The new service exploits Premiere’s exclusive rights to broadcast live league matches.

The service kicks off at the start of the soccer season on Aug. 1.

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