PBS will add preschool series “Boohbah” to its 2004 PBS Kids slate. The show’s five characters, introduced Tuesday at Gotham’s Licensing Show, are each atoms of energy in a glowing boohball.
Produced by Ragdoll, the shingle that created “Teletubbies,” the series targets 3- to 6-year-olds and encourages problem-solving and coordination.
In addition to the pubcasting deal, Ragdoll announced North American partnerships with Scholastic and Hasbro. Agreements reunite the three principals that launched “Teletubbies” domestically back in 1998.
Scholastic plans a full program of formats for “Boohbah,” including storybooks, concept books and novelty formats.
U.K.-based Ragdoll also produces series “Brum,” “Rosie and Jim” and “Tots TV.”