JOHANNESBURG — In a bid to woo more subscribers with reality programming, African paybox M-Net has expanded the search for a pop star in its second “Idols” series to include other African countries.
Johannesburg-based M-Net is creating the first international “Idols” to match its multicultural “Big Brother Africa,” which has 12 housemates from various African countries currently competing in its third “Big Brother” series.
Hopeful singers from Kenya, Uganda, Tanzania, Malawi, Namibia, Zimbabwe, Zambia, Swaziland, Nigeria, Ghana and Botswana will be able to join South Africans to enter the show, launched June 22.
Carl Fischer, head of local productions, said the decision was made based on viewer research and the positive response to “Big Brother Africa.”
” ‘Idols’ provides opportunities for talented young people, and with all the musical talent in Africa, it would be short-sighted to restrict entries to South Africa,” he says.