Mild interest in NBC’s ‘Ellie’ return

'Platinum' ratings only okay, despite 'Buffy' lead-in

HOLLYWOOD — The second-season launch of NBC’s “Watching Ellie” generated decent sampling Tuesday, while UPN’s hip-hop drama “Platinum” spun only so-so ratings as it moved to its regular night.

According to Nielsen, the return of Julia Louis-Dreyfus laffer “Watching Ellie” placed second to Fox’s “24” in its 9:30 timeslot Tuesday (3.5/9 in adults 18-49, 9.76 million viewers overall), retaining 88% of its lead-in from Museum of Television & Radio spec “Great Women in TV Comedy” (4.0/10 in 18-49 for its final half-hour).

It defeated its comedy competish at 9:30, ABC’s “Lost at Home” (2.9/7 in A18-49), by 21%.

Back for more

“Ellie” grabbed decent numbers last spring but had to wait nearly a year to return to air. For the final five weeks of this season, NBC’s Tuesday sked will consist of an hour of original “Just Shoot Me” episodes followed by “Frasier” and “Ellie.”

As for “Platinum,” it averaged a fifth-place 1.5/4 in adults 18-34 from 9 to 10 and improved a bit on the half-hour. Although this is an improvement over what drama “Haunted” averaged in the hour last fall for UPN (1.2/3), it’s a bit disappointing for a project that was well-received by critics and that many considered a good building block for a struggling net.

Relative to its “Buffy the Vampire Slayer” lead-in, “Platinum” (2.26 million viewers) fared best among younger auds — retaining 59% among adults 18-49 (1.0/3 vs. 1.7/5), 71%, among adults 18-34 (1.5/4 vs. 2.1/7) and 93% among teens (1.4/5 vs. 1.5/6).

On Monday, in a special preview episode, the music-themed drama netted a 1.7/5 in adults 18-34.

“Platinum” will get three more Tuesday airings before UPN execs determine its fate for next season.

Fox, as it has for 12 weeks now, dominated Tuesday with “American Idol” (8.8/26 in A18-49, 19.98 million viewers) and “24” (5.5/14, 11.78m).

More TV

  • Gabrielle Carteris

    SAG-AFTRA Board Approves Deals on Non-Primetime TV, Telemundo

    HOLLYWOOD — The second-season launch of NBC’s “Watching Ellie” generated decent sampling Tuesday, while UPN’s hip-hop drama “Platinum” spun only so-so ratings as it moved to its regular night. According to Nielsen, the return of Julia Louis-Dreyfus laffer “Watching Ellie” placed second to Fox’s “24” in its 9:30 timeslot Tuesday (3.5/9 in adults 18-49, 9.76 […]

  • Issa Rae, Natasha Rothwell and Yvonne

    'Insecure' Season 3 to Introduce New 'Timely' Show Within The Show

    HOLLYWOOD — The second-season launch of NBC’s “Watching Ellie” generated decent sampling Tuesday, while UPN’s hip-hop drama “Platinum” spun only so-so ratings as it moved to its regular night. According to Nielsen, the return of Julia Louis-Dreyfus laffer “Watching Ellie” placed second to Fox’s “24” in its 9:30 timeslot Tuesday (3.5/9 in adults 18-49, 9.76 […]

  • Nicole MainesVariety Studio Comic-Con, Day 3,

    Nicole Maines on Being TV's First Trans Superhero: 'I'm Nervous Because I Want to Do It Right'

    HOLLYWOOD — The second-season launch of NBC’s “Watching Ellie” generated decent sampling Tuesday, while UPN’s hip-hop drama “Platinum” spun only so-so ratings as it moved to its regular night. According to Nielsen, the return of Julia Louis-Dreyfus laffer “Watching Ellie” placed second to Fox’s “24” in its 9:30 timeslot Tuesday (3.5/9 in adults 18-49, 9.76 […]

  • Nicole Maines'The Trans List' film premiere,

    Warner Bros. Television SDCC Roundup: Nicole Maines Cast as First Transgender Superhero on 'Supergirl'

    HOLLYWOOD — The second-season launch of NBC’s “Watching Ellie” generated decent sampling Tuesday, while UPN’s hip-hop drama “Platinum” spun only so-so ratings as it moved to its regular night. According to Nielsen, the return of Julia Louis-Dreyfus laffer “Watching Ellie” placed second to Fox’s “24” in its 9:30 timeslot Tuesday (3.5/9 in adults 18-49, 9.76 […]

  • Man in the High Castle

    Amazon Renews 'The Man in the High Castle' for Season 4

    HOLLYWOOD — The second-season launch of NBC’s “Watching Ellie” generated decent sampling Tuesday, while UPN’s hip-hop drama “Platinum” spun only so-so ratings as it moved to its regular night. According to Nielsen, the return of Julia Louis-Dreyfus laffer “Watching Ellie” placed second to Fox’s “24” in its 9:30 timeslot Tuesday (3.5/9 in adults 18-49, 9.76 […]

  • SDCC News Roundup: First Look at

    SDCC News Roundup: 'Midnight Texas' Adds Three Cast Members, First Look at Live-Action 'Kim Possible'

    HOLLYWOOD — The second-season launch of NBC’s “Watching Ellie” generated decent sampling Tuesday, while UPN’s hip-hop drama “Platinum” spun only so-so ratings as it moved to its regular night. According to Nielsen, the return of Julia Louis-Dreyfus laffer “Watching Ellie” placed second to Fox’s “24” in its 9:30 timeslot Tuesday (3.5/9 in adults 18-49, 9.76 […]

  • 'Supergirl,' 'Arrow' Producers Stars Talk New

    'Supergirl,' 'Arrow' Producers Stars Talk New Cast Members, Showrunners

    HOLLYWOOD — The second-season launch of NBC’s “Watching Ellie” generated decent sampling Tuesday, while UPN’s hip-hop drama “Platinum” spun only so-so ratings as it moved to its regular night. According to Nielsen, the return of Julia Louis-Dreyfus laffer “Watching Ellie” placed second to Fox’s “24” in its 9:30 timeslot Tuesday (3.5/9 in adults 18-49, 9.76 […]

More From Our Brands

Access exclusive content