Mediaset to bid again for Prosieben

Kirchmedia mulls new offer

MILAN — Italy’s largest broadcaster Mediaset and France’s leading TV networken TF1 have joined forces with Saudi Prince Al Waleed bin Talal and U.S.

Merchant bank Lehman Brothers to study a new offer for Kirch Gruppe’s ProSieben TV company, Reuters-Italia news agency reported Monday quoting “a source close to the negotiations.”

“It is too early to speak of a real new consortium, but these investors have been in touch after Saban’s bid did not materialize,” the source said.

Italy’s daily paper La Repubblica reported Saturday that Mediaset and its three partners already mentioned will present a new offer to Kirchmedia by the end of June.

“But things are not so advanced yet, we are still waiting to see what happens,” a Mediaset spokesperson told Reuters.

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