Mason ventures to C4

Former pic exec takes post at web arm

LONDON — Former Universal and Polygram exec Graeme Mason has been appointed head of media projects at 4 Ventures, the commercial arm of Brit TV web Channel 4.

In this newly created post, Mason will work with C4’s commissioning editors to identify program ideas that can be exploited across media platforms. The model is “Big Brother,” the C4 reality series that came with an array of related interactive TV, Internet and mobile telephony services.

Mason has been a consultant to C4 since he ankled as the London-based president of acquisitions for Universal Pictures. He advised on the closure of the old FilmFour and the transition to the new, smaller inhouse film production unit, also called FilmFour.

C4 has also promoted Anmar Kawash to managing director of 4 Ventures. Kawash was chief operating officer of 4 Ventures and managing director of its services division. He replaces Rob Woodward, who has been promoted to C4’s commercial director.

More TV

  • Elena Kampouris Sacred Lies Facebook Watch

    TV Review: 'Sacred Lies' on Facebook Watch

    LONDON — Former Universal and Polygram exec Graeme Mason has been appointed head of media projects at 4 Ventures, the commercial arm of Brit TV web Channel 4. In this newly created post, Mason will work with C4’s commissioning editors to identify program ideas that can be exploited across media platforms. The model is “Big […]

  • 2018 FIFA World Cup

    World Cup Final U.S. Ratings Fall From 2014

    LONDON — Former Universal and Polygram exec Graeme Mason has been appointed head of media projects at 4 Ventures, the commercial arm of Brit TV web Channel 4. In this newly created post, Mason will work with C4’s commissioning editors to identify program ideas that can be exploited across media platforms. The model is “Big […]

  • Tales From The Loop

    Amazon Orders Sci-Fi Series 'Tales From the Loop'

    LONDON — Former Universal and Polygram exec Graeme Mason has been appointed head of media projects at 4 Ventures, the commercial arm of Brit TV web Channel 4. In this newly created post, Mason will work with C4’s commissioning editors to identify program ideas that can be exploited across media platforms. The model is “Big […]

  • La Catedral del Mar - Diagonal

    Netflix Agrees With Atresmedia Preferential Access to Spanish TV Dramas

    LONDON — Former Universal and Polygram exec Graeme Mason has been appointed head of media projects at 4 Ventures, the commercial arm of Brit TV web Channel 4. In this newly created post, Mason will work with C4’s commissioning editors to identify program ideas that can be exploited across media platforms. The model is “Big […]

  • Ron Satlof

    Ron Satlof, Veteran TV Director, Dies at 79

    LONDON — Former Universal and Polygram exec Graeme Mason has been appointed head of media projects at 4 Ventures, the commercial arm of Brit TV web Channel 4. In this newly created post, Mason will work with C4’s commissioning editors to identify program ideas that can be exploited across media platforms. The model is “Big […]

  • Comic Con Hall H Panel Gender

    Comic-Con: Why Is Hall H Still Lacking in Female Panelists?

    LONDON — Former Universal and Polygram exec Graeme Mason has been appointed head of media projects at 4 Ventures, the commercial arm of Brit TV web Channel 4. In this newly created post, Mason will work with C4’s commissioning editors to identify program ideas that can be exploited across media platforms. The model is “Big […]

  • Who Is America Review

    Sacha Baron Cohen's 'Who Is America?' Enjoys Solid Debut Ratings

    LONDON — Former Universal and Polygram exec Graeme Mason has been appointed head of media projects at 4 Ventures, the commercial arm of Brit TV web Channel 4. In this newly created post, Mason will work with C4’s commissioning editors to identify program ideas that can be exploited across media platforms. The model is “Big […]

More From Our Brands

Access exclusive content