Kids 6-11 sent mixed messages with their viewing choices Saturday morning after the reshuffling of some lineups.
Biggest changes were enacted at Kids’ WB, which introduced new series “Teen Titans” and “Xiaolin Showdown.” While both posted solid debut numbers, their bows were not enough to turn the tide for the lineup.
Discovery Kids on NBC entered the animation fray with new skeins “Kenny the Shark” and “Tutenstein.” Neither debut stood out, but the Peacock continued to see increases. In kids 6-11 it drew 132,000 viewers, a 12% increase over its season average.
Tadpole remains the broadcast leader, but ratings are down about 35% to 879,000 viewers for the week.
“Titans” entered the top 10 roster in kids 6-11 (3.5/17) as well as boys 6-11 and 9-14. “Xiaolin Showdown,” with a slower but respectable start, landed in 12th place in kids 6-11(2.8/11).
In other dayparts last week, NBC News’ ayemer “Today” drew its largest overall audience since the Iraq war. While still the No. 1 morning show, “Today” has been losing some ground to ABC News’ “Good Morning America.” CBS News’ “The Early Show” continued to post double-digit growth across all categories.
On Sunday mornings, the tight race for No. 2 continued between ABC News’ “This Week With George Stephanopoulos” and CBS News’ “Face the Nation.” After losing to “Face” two weeks ago, “This Week” retook No. 2.
Leader NBC News’ “Meet the Press” continued to hold a wide lead over the competish, attracting 65% more total viewers than “This Week” and 80% more viewers than “Face.”
On the latenight scene, NBC’s “Tonight Show With Jay Leno” continued to rule over CBS’ “Late Show With David Letterman.”