You will be redirected back to your article in seconds

Juarez dials off at Telefonica

Exec to establish own Spanish-American consultancy

MADRID — Ele Juarez, the last of Spanish telco giant Telefonica’s media mavens, has thrown in the towel.

His resignation June 4 as managing director, strategic alliances, of Telefonica Contenidos, marks more than Telefonica’s loss of the best known, best connected and most American-minded of Spanish TV execs. It ends Telefonica’s pretensions to building a media group.

Telefonica still owns Dutch TV giant Endemol, Spanish prodco Lolafilms and Argentine web Telefe — but for how long?

With Juarez out, Telefonica lacks a media executive with the vision and stomach to bang any sense or synergy into its shrinking ragbag of media assets.

Juarez spent nearly 10 years advancing the cause of digital TV entertainment in Spain and Latin America, first as managing director of Spanish pay TV leader Sogecable from 1995 to 1998, where he closed six U.S. studio package deals. He became prexy-CEO of HBO Latin American Group from 1998 to 2000, where he pushed its adoption as a premium service.

Given a long leash by Juan Jose Nieto, then prexy of Telefonica media arm Admira, Juarez drove Telefonica’s last phase of media expansion from 2001 to early 2002. His credits include pacts between the Telefonica-owned Endemol and Globo and Televisa; deals teaming Admira and Venevision, Warner Bros. and Disney; Endemol’s buy up of “Operacion Triunfo” inventors Gestmusic.

But, with Nieto gone, Juarez was reigned in and Telefonica media assets, regarded as high-profile headaches, were cavalierly squandered then cleaned out.

Juarez would be justified in hanging up his Rolodex, taking time out to cultivate his wine cellar, which has an interesting line in Petrus and Spanish Vega Sicilia, and enjoying vistas of the lunar-like Guadarrama Sierra from his chalet north of Madrid.

But he is not a thumb-twiddler. He intends to launch Intuicion Media, a Miami/Madrid-based consultancy.

Juarez will work a two-way street, repping Spanish companies internationally, and international companies — especially U.S. entities — in Spain.

Intuicion’s existence underscores the fact that Spanish media sands are shifting fast.

“The Spanish media business has to be re-invented,” Juarez says. “There’s a need for sophisticated negotiations, between Sogecable’s new digital platform and the studios in Hollywood, basic channel providers, satellite companies and Spanish producers.

“I would like to be a facilitator, enabling things to be done peacefully,”

Rather than bowing out, Spain’s preeminent deal-maker looks set for a bigger role than ever.

More TV

  • Dom Delport

    Vice Swings to Profit in the U.K., Eyes International Partnerships

    After a tumultuous period involving harassment scandals, job losses and restructuring, Vice has registered a small profit in the U.K., according to the company’s latest results. The uptick is welcome news for Vice as its new international boss, Dominique Delport, scopes out new production and partnership possibilities for the company’s content business. The U.K. was [...]

  • Stephen Colbert

    Stephen Colbert Mocks Former CBS Chief Leslie Moonves on 'Late Show'

    Leslie Moonves was known to take an active dislike of David Letterman making fun of him during that host’s tenure on CBS’ “The Late Show.” He probably isn’t enjoying being mentioned by Stephen Colbert either. Colbert used his monologue on Tuesday’s broadcast to poke fun at the former CBS Corp. CEO, who yesterday learned that [...]

  • Ruth Wilson and Idris Elba'Luther Series

    'Luther' Creator Neil Cross Working on Show's Movie Version, Idris Elba Says

    A movie version of crime series “Luther” is moving forward, with writer-creator Neil Cross working on the script, the show’s star Idris Elba confirmed at the launch of Season 5 in London. “We are really advancing on getting a movie version [of the show] up on the screen,” Elba said. “Neil is beavering away on [...]

  • THE VOICE -- "Blind Auditions" --

    TV News Roundup: NBC Announces Midseason Premiere Dates

    In today’s roundup, NBC reveals midseason premiere dates for six shows, including “The Voice.” DATES  NBC has announced midseason premiere dates for four returning and two new series. “The Voice” will air Feb. 25 at 8 p.m. ET/PT, Feb. 26 at 8 p.m., and March 5 at 8 p.m. It will return April 23 at 8 [...]

  • Penny Marshall Dead Obit

    Remembering Penny Marshall, Who Forged Her Own Path and Paved the Way for Others

    She was a natural comedian — fearless and funny, willing to trade on her natural Bronx brogue to craft a sassy and street-wise character that was tailor-made for sitcoms. But Penny Marshall, who died Monday night at the age of 75, proved throughout her long career that she had so much more in the way [...]

  • David Rhodes CBS News

    CBS News Faces New Challenges in Weeks Ahead

    At CBS News, President David Rhodes has a series of important decisions to make that could affect the trajectories of some of TV’s best-known news programs. As its parent company seeks to move forward from recent seismic events – the ouster of its former CEO, Leslie Moonves; a corporate probe into its workplace culture; and [...]

  • European Union Placeholder

    Europe, Hollywood Hail Landmark E.U. Territorial Licensing Agreement

    Industry organizations and major companies in Europe and Hollywood welcomed Tuesday a high-level European Union agreement that in large part preserves producers’ ability to sell movies and TV shows on an exclusive territory-by-territory basis. Territorial licensing is a financial backbone of the film and TV business in Europe. Recognition of such licensing came last Thursday in [...]

More From Our Brands

Access exclusive content