NBC Enterprises’ rookie series “Starting Over” has edged up the firstrun-syndication ladder from “go” to “firm go” with the signing of four more big-city stations. The new deals have propelled the show’s clearance rate to more than 80% of the U.S.
Bunim-Murray Prods., which is producing the show for NBC-E, said that Chicago will be the location of “Starting Over” for the first year.
The premise of the show is that a group of real-life women (no fewer than six, no more than eight) get together in a house rigged with cameras and microphones to capture their interaction.
Each one has a specific goal, from losing weight to finding a job to enrolling in college to ending a tired relationship. If one of the women reaches her objective, she ankles the house, to be replaced by another woman with a personal ambition.
But it won’t be all happy endings. As NBC-E puts it, “for those who fail, it will mean the heartbreak of returning to their former lives.”
Bunim-Murray (“Real World,” “Road Rules”) is holding auditions in 10 markets throughout the country, with production expected to kick off in June.
The latest stations to sign are KPNX Phoenix, KMGH Denver, WXIX Cincinnati and WLKY Louisville. The NBC-owned stations have bought the show in key markets, including New York, Los Angeles and Chicago.