Small talk with hairdressers could be a thing of the past if the BBC’s screens-in-salons experiment takes root.
BBC Library Sales has teamed with digital media company i-vu to provide personal touch-screen TVs to 200 upscale salons for customers to watch while having their locks tamed.
Programming features short vignettes selected to appeal to the well-heeled 18-40 female demo, including showbiz bulletins, a series that captures the buzz of historic events, and “Did You Know,” a compendium of bite-size bits on varied topics.
The salon deal is the latest move by the pubcaster’s commercial wing BBC Worldwide to capitalize on an encyclopedic archive. Revenue will be ploughed back into program development.
Brits visit hair salons 340 million times a year and spend $6.7 billion a year on hair and beauty treatments, but stylists Variety spoke to were wary of the BBC initiative.
Niki from trendy Soho salon “Tommy Guns” feared the screens would harm relationships with clients: “Regulars like a chat and may feel the screens endanger meaningful bonds between cutter and customer.”