UPN ought to send a check to Project Islamic H.O.P.E. for helping promote the weblet’s hip-hop drama “Platinum.”
Of course, the community org’s L.A.-based group’s national director, Najee Ali, hadn’t exactly planned on becoming a part of the show’s marketing strategy.
Ali criticized UPN last week for airing the show, which he said focused on “the worst elements of hip-hop. Its gangsterism, violence, misogyny and brutality.”
The org even threatened to boycott the show if its demands weren’t met.
But a little controversy goes a long way in the hip-hop world, where it pays to be charged with being violent.
Ali’s threatened boycott may give “Platinum,” which bowed last week to so-so ratings, the kind of street cred the show needs. And by highlighting the show’s gritty qualities, he might have even helped the show pick up a few more viewers this week.
Indeed, the netlet wasn’t shy about making sure the media knew of Project Islamic H.O.P.E.’s concerns.
In a statement, UPN made no bones about “setting out to make a realistic show.”
” ‘Platinum’ is edgy, sexy, the language is raw and the series is at times violent.”