PARIS — Gallic private web TF1 will invest less than e30 million ($35 million) in reality programming in 2003, compared with $235 million for fiction and $117 million for news, causing speculation that the genre is dying out.
TF1’s latest reality show, “Nice People,” has been consistently beaten in the Saturday night ratings.
But TF1 veep Etienne Mougeotte describes the show as a “huge publicity success,” adding, “by the end of the first quarter 2003 it will have contributed to a rise in sales of between 2%-3% over 2002.”
Over the next two months, TF1 will launch reality shows “The Isle of Temptation 2,” “Greg Millionaire,” which will air against rival M6’s “Bachelor,” and “Survivor”-inspired “Koh Lanta Adventurers 3.”
In 2001 TF1 signed a $352 million first-look deal with “Big Brother” creator Endemol for a new show every year for a rumored five years.