HBO taps Ruiz as Latam sr. VP

Miami-based exec to o'see all operations of the venture

MIAMI — HBO Latin America Advertising Services has tapped Eduardo Ruiz as senior VP and general manger.

HBO Latin America Ad Services is a joint venture backed by Ole Communications Group, A&E Television Networks and AOL/Time Warner. It is the ad sales rep for The Warner Channel Latin America, A&E Mundo and The History Channel Latin America for the U.S., Europe and Asia.

Ruiz is responsible for all operations of the joint venture. He is based in Miami and will report to the board of directors.

Ruiz previously was president of the Weather Channel Intl., a job that included overseeing the now-defunct Weather Channel Latin America.

Terry O’Neill, who served as interim general manager of Latin ad service, will continue to be a consultant and sales rep in certain key markets, including New York. He will continue to be based in New York

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