Foxtel hunts subs with new features

Pace, Open TV, AAPT help co. service digital viewers

SYDNEY– Paybox Foxtel unveiled a slew of deals Thursday intended to drive subscriptions and to gear up for its switch to digital in early 2004.

Pace Micro Technology has won the contract to supply Foxtel’s digital set-top boxes, while Open TV will provide a range of products for the interactive services that will be introduced on Foxtel’s cable and satellite platforms. They will include multi-camera angles for sports programs and enhanced news.

“We believe that OpenTV’s extensive global experience in deploying iTV and content will provide a strong foundation as we build and enhance the way our customers watch television,” said Foxtel CEO Kim Williams.

Addressing a Trans Tasman Business Circle lunch, Williams also revealed an agreement with telco AAPT that will enable it to market Foxtel’s subscription TV services to its customers.

Customers will be able to sign up for Foxtel at retailer Harvey Norman’s 62 stores nationally. This follows a trial at Harvey Norman’s Auburn and Moore Park outlets in Sydney. The retail group is offering incentives including half-price installation on either cable or satellite services and a bonus one-month movie package.

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