Fox’s FX U.K. loads up fare in manly way

'Man Show,' 'Mind of Married Man' set for Brit TV bow

LONDON — Fox Intl. Channels U.K. announced Thursday that it has completed separate program deals with Warner Bros. Intl. Television Distribution and Comedy Central for its new baby — FX U.K., skedded to bow in Blighty in the first quarter of 2004.

Deals include three series that have never aired in the U.K.: HBO comedy “The Mind of the Married Man”; Castle Rock’s dark comedy “Lucky,” starring John Corbett; and Comedy Central’s “The Man Show.” Deals will complement programming already slated from Fox including “NYPD Blue” and “The X-Files.”

It’s a guy thing

“Two of the shows we are announcing are indicative of where we want to go with FX U.K.,” said Hernan Lopez, senior VP and managing director of Fox Intl. Channels U.K. “Today’s men, like FX, can go from the introspection of ‘The Mind of the Married Man’ all the way to girls jumping on trampolines (‘Man Show’) — and not be apologetic about it.”

FX U.K. will target a core audience of men 25-44 who are interested in women and having a laugh, said Jason Thorp, VP of broadcasting and marketing.

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