You will be redirected back to your article in seconds

Format for success

Reality programs still hot at Eastern Euro mart

BUDAPEST — Formats and regional distributors were the focus of Discop 2003, the premier programming market for Eastern Europe’s emerging TV territories, held June 26-28 in the Hungarian capital.

Market organizers report that the 500-plus buyers and sellers came to the event with gameshows, reality formats, novelas and current affairs on their minds.

“Format programming is really hot this year,” says Discop’s Coco Coppola. “With formats there is nothing but good ratings, and it gives buyers programming they can afford to make locally.”

Participants echoed the format mantra even before the market opened. “Top-end drama is always a commodity,” says Cecilia Hazai, president of Budapest-based Twin Media, on the eve of the market. “But formats are what people are out hunting for.”

Formats have become so popular that Discop scheduled a TV Formats seminar for June 27; visiting format distribs gave presentations on the best way to use this programming. Presenters included Absolutely Independent (Netherlands), Promo Film (Argentina) and JH2 (U.K.).

Other trade exhibitions included New Tech TV, highlighting digital and interactive hardware, and the Campus Conference, exploring media business trends.

Organizers said 2003 was the first Discop at which regional distribs came to the market to reach buyers from their own territories. Where traditionally distribs from the U.S., Western Europe and the U.K. used Discop as a conduit to buyers, the 2003 showcase saw the arrival of powerhouse Russian distribs such as A Media Group (part of the RTR network), DDM and Disa Press.

Varga Studio, Hungary’s premier animation studio, also registered for the first time, offering animation services to international buyers and sellers. Varga emphasized its interest by hosting the opening-night gala.

Discop 2003 also may be remembered for building bridges to India. Several Indian companies, including Ficci, a national media monitoring body, attended, and Coppola says Discop will send reps to Ficci’s Frames TV confab next year.

According to Coppola, sealing relationships with the large Indian market cannot be emphasized enough.

“India is a huge and developed market,” Coppola says. “They’re big in TV and film, but still I see them as an emerging market because they haven’t been working with the rest of the world. They’ve been very independent.

“Coming to Discop is a big step in opening this market internationally.”

More TV

  • China’s ‘Boonie Bears’ Reach Korea With

    China’s ‘Boonie Bears’ Reach Korea With Animated Series and Movie

    Two seasons of the hit Chinese animation series “Boonie Bears” have been licensed for release in South Korea. The deal was struck by animation studio Fantawild with content distributor Media to Media. The broker has acquired IPTV and VoD rights to “Boonie Bears: Four Seasons,” and “Sunsational Summer and Snow Daze,” a total of 104 [...]

  • Mike Royce24th Annual Critics' Choice Awards,

    CBS Orders Comedy Pilot 'Story of Us' From 'One Day at a Time' Co-Creator Mike Royce

    CBS has ordered a pilot for the comedy “The Story of Us” from writer and executive producer Mike Royce. The hybrid comedy tells the story of how an unlikely couple becomes a family through interviews and vignettes spanning 10 years. In addition to Royce, Nick Stoller and Conor Welch will serve as executive producers. Sony [...]

  • 'Schitt's Creek' Stars Reveal Dream Guest

    'Schitt's Creek' Cast Reveals Dream Guest Stars: Oprah, Beyonce and ...

    “Schitt’s Creek” has big dreams. Dan Levy, who stars as David on the series, says his wish list of guest stars includes Oprah, Beyonce, Mariah Carey and Gwyneth Paltrow. “All for different reasons, none of whom we’ll get,” he cracked at the Critics’ Choice Awards. For those who haven’t caught on to the “Schitt’s Creek” [...]

  • Bob Costas Olympics Mike Tirico

    Bob Costas Officially Out at NBC After Nearly 40 Years

    Bob Costas has formally parted ways with NBC after nearly 40 years as a sportscaster for the Peacock. Costas and NBC have been negotiating an exit agreement for months. Word surfaced last summer that he was preparing to end his tenure with the network. Costas confirmed the news in an interview with the New York [...]

  • Happy

    TV Roundup: Syfy Drops First Trailer for Season 2 of 'Happy!'

    In today’s TV News Roundup, Syfy drops the first trailer for the second season of “Happy!” and Imagine Kids & Family sets a partnership with Four M Studios.  FIRST LOOKS Syfy has dropped the first trailer for season two of “Happy!” starring Christopher Meloni and Patton Oswalt. The new season premieres Wednesday, March 27 at 10/9c [...]

  • 'Brexit' Review: Benedict Cumberbatch Stars in

    TV Review: HBO's 'Brexit'

    The announcement of the film “Brexit” — which aired in the U.K. on Channel 4 before its HBO bow on Jan. 19 — engendered serious criticism from the British, and understandably so. The film, which looks at recent history in the manner HBO productions like “Game Change” and “Recount” had done, takes on a story whose very [...]

  • 'Fyre Fraud' and 'Fyre' Reviews: Behind

    TV Review: 'Fyre Fraud' and 'Fyre'

    It seems in retrospect unavoidable that the week of release for a highly-anticipated documentary about a scammer began with an attention-grabbing stunt. On Monday, in advance of the planned Friday drop of Netflix’s “Fyre,” Hulu executed a surprise release of its own “Fyre Fraud”; both films assay the failed 2017 gathering Fyre Festival, a would-be [...]

More From Our Brands

Access exclusive content