ABC’s coverage of Super Bowl XXXVII, which saw the Tampa Bay Buccaneers defeat the Oakland Raiders, delivered the highest metered-market overnight for pro football’s biggest game in five years (43.8/62), according to Nielsen. Reliable preliminary national numbers will be issued later today.
The overnight score is 3% better than last year’s 42.5/61 for the New England Patriots-St. Louis Rams contest and the best for the Super Bowl since the 1998 Green Bay-Denver matchup drew a 44.4/65.
Game drew a 52.7/71 in Tampa and a 49.1/79 in the San Fransisco/Oakland market.
Following the game, a special episode of the Alphabet drama “Alias” – starting at roughly 11 p.m. in the East – grabbed a 13.3/23 in the metered markets. And after local news telecasts, the premiere of Jimmy Kimmel’s new latenight show drew a 5.4/15 in the overnights.
NBC saw a bump at 8 p.m. with its “Saturday Night Live” half-time show, scoring a second-place 2.8/5 in adults 18-49. Fox was runner-up for the night in the demo.