Femmes drive UPN’s ‘Model’

Over three-fourths of show's 18-34 aud female

HOLLYWOOD — UPN is generating a solid turnout for its new Tuesday reality skein “America’s Next Top Model,” as its second outing improved upon its first — especially among young femmes.

According to Nielsen, “Model” averaged a fourth-place 2.0/6 in adults 18-34 from 9 to 10 and averaged 3.2 million viewers overall. That’s up from the 1.9/5 the show saw in the demo in its premiered last week, and it’s UPN’s best score in the hour since November.

Real growth was seen in women 18-34, among whom “Model” was up 19% to the net’s best-ever score in the hour with regularly skedded series (2.3/7). More than three-fourths of the show’s 18-34 aud was female.

NBC, meanwhile, won the first Tuesday outside of the traditional television season behind two hours of returning reality series “Dog Eat Dog.”

“Dog,” which fared well on Mondays last summer for the Peacock, won at both 8 (3.3/11 in A18-49, 8.14 million viewers overall) and 9 (3.9/11, 8.77m).

“Model” and “Dog” are the first of a wave of summer reality programming on the nets. Wednesday saw the premiere of NBC’s “Fame,” and CBS relaunches “Amazing Race” tonight.

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