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Exec shuffles as MTV, Comedy Central mix

Cucci, Ferrari on the go as cablers chiefs

The integration of MTV Networks and Comedy Central continues with a pair of exec shuffles.

Chief financial officer Alex Ferrari will become chief operating officer of MTV Networks Intl. He will be replaced by John Cucci, chief operating officer of Comedy Central.

As chief operating officer of MTV Intl., Ferrari will direct org’s overseas operations as it continues to expand and acquire. Currently, MTVI has 76 channels in 170 countries outside the U.S.

Ferrari replaces Greg Ricca, who ankled several months ago, and will report to Bill Roedy, the division’s prexy.

“Alex has terrific relationships throughout the worldwide organizations, and his many talents make him the perfect person to help guide our international businesses as they enter a key growth phase,” said Tom Freston, chair and CEO of MTV Networks.

Ferrari joined MTV in 1982, working his way up the ranks. Before he became CFO, he held senior finance positions including controller and SVP of financial planning.

By acquiring the CFO mantle, Cucci will manage the finances and operations of MTV Networks. He will also be a member of org’s new management committee.

Cucci will report to MTVN’s prexy and chief operating officer, Mark Rosenthal.

A 12-year veteran of Comedy Central, Cucci joined the channel at its inception. Before that, he held financial positions at HBO and Time Warner.

Viacom fully acquired Comedy Central in May 2003.

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