Endemol Globo taking on a new reality

Dispatches

RIO DE JANEIRO — Brazil hopes to become a global location destination for format cruncher Endemol.

“We are negotiating the production of ‘Love Boat’ as well as of a new format, similar to ‘Fear Factor,’ for the British Endemol,” says Carla Affonso, managing director of Endemol Globo, the joint venture formed in 2001 by the Dutch production company and Brazilian broadcaster TV Globo. “Love Boat” could set sail this year, she adds.

Advantages to Brazil are the high-quality production capabilities and facilities of TV Globo, the country’s natural beauty and low production costs compared to the U.S. and Europe.

Endemol Globo is not the first Endemol company in Latin America to produce for other markets. Endemol Argentina recently produced “Heart Beat” for Chile’s Megavision and is expected to produce for other markets.

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