LONDON — E! Networks has expanded its programming deal with Tel-Ad Broadcasting Channels for an 18-hour E! Israel.
E! Israel re-launched with “E! News Live,” “The Anna Nicole Show,” style programming, E! specials, local ticker and Web site.
Deal was brokered by E!’s VP of Intl. Business Operations Cheryl L. McDermott and Rhonda Attar, general manager of Tel-Ad Broadcasting Channels.
E! Israel, subtitled in Hebrew and distributed to nearly 400,000 cable and satellite homes throughout the territory, features programming from the E! and style libraries. Channel is also locally producing behind-the-scenes and red-carpet coverage on major Israeli events.
“E!’s flair and ability to produce top Hollywood programming and talent is very appealing to Israeli audiences,” said Jon Boock, CEO, Tel-Ad Broadcasting Channels. “The brand’s heightened exposure along with the development of new local activities has fueled excellent feedback from the press and viewers, thrusting E! into a well deserved spotlight. We have every intention of further developing and expanding on the local E! branding opportunities.”