You will be redirected back to your article in seconds

CSTV launches with ‘Hoops’

Coke pops up with $10 mil stake in college sports net

Coca-Cola has bought its first equity stake in a cable network, laying out $10 million to CSTV: College Sports Television for the financial share, plus another $5 million for marketing, promotion and advertising of the net.

Dubbing itself the first cable web devoted exclusively to college sports, CSTV engineered its official launch Monday night with “CSTV 2003 College Hoops Honor Roll,” a 90-minute special making its TV debut.

The only subscribers able to receive CSTV immediately are DirecTV customers who pay extra monthly fees for the digital tier that includes NBA TV, Fox Sports World, Golf Channel, Outdoor Channel and various regional sports nets throughout the country.

Brian Bedol, president and CEO of CSTV, said he’s negotiating with cable operators and will announce a few completed deals within the next month.

The CSTV rate card asks cable operators and satellite distributors to pay a monthly license fee of 15¢-25¢ per customer, depending on the number of subscribers guaranteed by the operator. A big subscriber rollout will even get an operator free carriage for the first year because CSTV wants viewers. The network will be fully ad-supported: The quicker it gets to critical mass (which would begin at about 15 million subscribers), the faster Madison Avenue will start buying time on CSTV.

The most imposing college deal CSTV has lined up so far is with Notre Dame. Contract covers every Notre Dame sport except football and men’s basketball, both of which are tied up in long-term network contracts.

As part of its deal, Coca-Cola has agreed to be the main advertiser within a Sunday-night block of Notre Dame sports programming that premieres in the fall.

Programming highlights on CSTV this spring include Johns Hopkins lacrosse, Rice baseball and UCLA softball, with all of those teams first ranked in their respective sports. The network will carry tournament action from the Big East, Big Ten, Big 12, Conference USA, Mountain West and Pac 10.

Bedol said CSTV plans to co-produce many of the events it cablecasts with local broadcasters and regional sports nets.

More TV

  • Leslie Moonves, CEO of CBS CorporationAllen

    Leslie Moonves to Pursue Arbitration for His $120 Million Severance From CBS

    Former CBS Corp. chairman-CEO Leslie Moonves will pursue an arbitration claim to fight CBS for the $120 million severance that he was denied last month when the company’s board of directors determined he was fired for cause. Moonves was ousted in September after multiple women came forward with allegations of sexual misconduct against the longtime [...]

  • Grammy Awards60th Annual Grammy Awards, Press

    Camila Cabello, Cardi B, Post Malone, More to Perform at Grammy Awards

    The Recording Academy announced the first group of artists to perform on this year’s 61st annual Grammy Awards: nominees Camila Cabello, Cardi B, Dan + Shay, Post Malone, Shawn Mendes, Janelle Monáe, and Kacey Musgraves. The big show will be hosted by Alicia Keys and broadcast live on CBS at 8 p.m. ET 5 p.m. PT [...]

  • Beta Drops Trailer, Closes Major Sales

    Beta Closes Major Sales, Drops Trailer on Berlinale Series Title ‘M’ (EXCLUSIVE)

    Beta Film has rolled out its first major territory sales on drama series “M – Eine Stadt sucht einen Mörder” (“M – A City Hunts a Murderer”), which has just been confirmed by the Berlin festival as one of seven shows selected for its TV strand, Berlinale Series. Viasat has licensed pay-TV rights for Russia [...]

  • Joel Kinnaman Mireille Enos Esme Creed

    Amazon's 'Hanna,' New Season of 'False Flag' Lead Strong Berlinale Series Lineup

    Amazon Prime Video’s upcoming high-concept thriller “Hanna” will debut at the 2019 Berlinale Series, with its stars – Esme Creed-Miles, Joel Kinnaman and Mireille Enos – expected in Berlin for its premiere. Netflix also features in the lineup and will debut “Quicksand,” its first Swedish original. A roster of seven shows also includes big-ticket Sky [...]

  • China’s ‘Boonie Bears’ Reach Korea With

    China’s ‘Boonie Bears’ Reach Korea With Animated Series and Movie

    Two seasons of the hit Chinese animation series “Boonie Bears” have been licensed for release in South Korea. The deal was struck by animation studio Fantawild with content distributor Media to Media. The broker has acquired IPTV and VOD rights to “Boonie Bears: Four Seasons” and “Sunsational Summer and Snow Daze,” a total of 104 [...]

  • Mike Royce24th Annual Critics' Choice Awards,

    CBS Orders Comedy Pilot 'Story of Us' From 'One Day at a Time' Co-Creator Mike Royce

    CBS has ordered a pilot for the comedy “The Story of Us” from writer and executive producer Mike Royce. The hybrid comedy tells the story of how an unlikely couple becomes a family through interviews and vignettes spanning 10 years. In addition to Royce, Nick Stoller and Conor Welch will serve as executive producers. Sony [...]

  • 'Schitt's Creek' Stars Reveal Dream Guest

    'Schitt's Creek' Cast Reveals Dream Guest Stars: Oprah, Beyonce and ...

    “Schitt’s Creek” has big dreams. Dan Levy, who stars as David on the series, says his wish list of guest stars includes Oprah, Beyonce, Mariah Carey and Gwyneth Paltrow. “All for different reasons, none of whom we’ll get,” he cracked at the Critics’ Choice Awards. For those who haven’t caught on to the “Schitt’s Creek” [...]

More From Our Brands

Access exclusive content