CFTPA head pursuing new opportunities

Association grew in size, influence under McDonald

TORONTO — Elizabeth McDonald is ankling the Canadian Film and Television Production Assn. after eight years at the helm.

“I’m highly conscious of people in trade associations who stay too long,” she said. “They become less energetic and ‘seen it all.’ I wanted to leave while still sharp and keen.”

McDonald, who leaves in September, is looking for opportunities within and outside the TV and film industry. “My area of expertise is public policy and trying to match industry community issues with the public policy agenda. I’m open to other sectors.”

Since McDonald joined in 1995, the CFTPA has grown from four to 20 employees. “The association has truly become a national organization under Elizabeth’s stewardship,” said Julia Keatley, CFTPA chair.

McDonald noted that industry public policy in the early days was comprised of “an old boys’ group,” of cable and broadcast interests in which producers were mere observers. “I think producers have redefined the old boys’ network, and in addition, because of the role we play with unions and guilds, helped open the door for them to be at the table for decisions.”

Prior to the CFTPA McDonald worked with the Canadian Cable Television Assn., the Canadian Assn. of Broadcasters and the CBC. She also sits on the board of governors for the Banff Television Foundation.

A campaign to find her replacement will kick off in June.

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