CBC Intl. flips for ‘Cirque du Soleil’

World Brief

CBC Intl. Sales, the global sales arm of Canuck pubcaster CBC, has acquired world rights to the new 13-part “Cirque du Soleil” TV series.

The series will debut in the U.S. on the Bravo Network and in Canada on CBC and Radio-Canada, CBC’s French-language network, in the 2003-2004 season.

CBC will launch the series internationally at Mipcom in October.

“Our new relationship with Cirque du Soleil had its genesis last October at Mipcom when Cirque helped us celebrate CBC Television’s 50th anniversary,” said Jennifer Stewart, director of international co-productions, sales and acquisitions at CBC.

“Cirque du Soleil is such a phenomenally recognizable brand that we feel this series will be the perfect international export.” Each episode will explore a different theme through performances by members of the Cirque du Soleil from around the world.

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