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‘Caesar’: no praise or burial

Over 1 mil adults being attracted

The Nielsen ratings gave neither thumbs up nor down to TNT’s four-hour/two-night cablecast of “Caesar,” which pulled a decent, but not spectacular, 3.36 million total viewers for the entire miniseries.

Because TNT’s sales planners were extremely conservative in their guarantees to advertisers, the network won’t be saddled with the burden of giving lots of free spots to its clients for gross underdelivery of viewers.

But industry sentiment is that “Caesar” should’ve done better than only a 23% gain in total viewers. That gain is compared with the average of the previous four weeks in the time period.

Demographics for the mini were slightly better: By attracting 1.553 million adults 18 to 49, the four-hour “Caesar” was up by 36% over the numbers chalked up by the time period over the last four weeks.

One sign that ratings were less than stellar was a dropoff on the second night. Among total viewers, the decline averaged out to 16%. And 14% fewer adults 18 to 49 tuned in on Monday from the previous night.

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