Brazilian TV p’gramming event starts

Meeting opens talks between industry, gov't

RIO DE JANEIRO — The fourth Brazilian Programming and Production Forum, the country’s biggest TV programming event, kicks off in Sao Paulo today. The forum, which added a third day this year, will feature panels, a market and a special session showcasing independent TV shows.

Industry execs and government officials scheduled to speak include Minister of Culture Gilberto Gil, Turner Brazil general director Anthony Doyle Fox, Brazil general director Abel Puig, Alberto Pecegueiro, general director of pay TV programmer Globosat, Francisco Valim, CEO of Net Servicos, and Endemol-Globo general director Carla Affonso.

Politico Jandira Feghali will discuss a proposed law he has sponsored that the national broadcast networks devote 30% of their primetime hours to shows made in the states where they have stations. The bill is under debate in the Lower House of Congress.

The National Cinema Agency (Ancine), founded in Sept. 2001, and its role in TV programming will be another hot topic. Ancine president Gustavo Dahl is scheduled to participate in the forum’s opening panel.

Forum participants will also discuss the policies of President Lula, who took office in January.

So far, the government has announced that the Communication Secretariat (Secom) will manage all the state-controlled companies’ funding for film production. Secom’s assistant secretary Marcus Vinicius de Flora will address the topic.

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