Baptista immersed in DirecTV G.M. role

World Brief

Galaxy Brasil, which operators DirecTV in Brazil, tapped Luiz Eduardo Baptista as its new general manager, effective June 24.

The top job in Brazil has been vacant since Philippe Olivier Boutaud ankled in March. Milton Torres, senior executive VP of parent DirecTV Latin America, has been standing in. Baptista will report to Torres.

Baptista was formerly prexy of Optiglobe Telecomunicacoes. From 1996-2000, he was the COO of TVA, Brazil’s second largest cable operator. Earlier this year, DirecTV Latin America filed for bankruptcy protection.

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