Alcohol ad ban is hard to swallow

World Brief

RIO DE JANEIRO — Brazilian broadcasters are in a froth over a presidential order that would ban alcohol advertising on TV and radio between 6 a.m. and 10 p.m.

The order, from Health Minister Humberto Costa, must be approved by the lower house of Congress and the Senate.

However, broadcasters, beverage companies and advertising agencies are lobbying hard against it.

Roberto Duailibi, a partner at local agency DPZ, says companies spend around 300 million reais ($100 million) on alcohol advertising a year, including sponsoring televised soccer games.

“The matches air during the afternoon, when kids and teens are watching TV,” a spokesman for the Health Ministry told Variety.

— Marcelo Cajueiro

More TV

  • THE EXPANSE -- "Intransigence" Episode 309

    'The Expanse' Moves to Amazon for Season 4

    RIO DE JANEIRO — Brazilian broadcasters are in a froth over a presidential order that would ban alcohol advertising on TV and radio between 6 a.m. and 10 p.m. The order, from Health Minister Humberto Costa, must be approved by the lower house of Congress and the Senate. However, broadcasters, beverage companies and advertising agencies […]

  • Arrested Development Season 5 review

    TV Review: 'Arrested Development' Season 5 on Netflix

    RIO DE JANEIRO — Brazilian broadcasters are in a froth over a presidential order that would ban alcohol advertising on TV and radio between 6 a.m. and 10 p.m. The order, from Health Minister Humberto Costa, must be approved by the lower house of Congress and the Senate. However, broadcasters, beverage companies and advertising agencies […]

  • Showtime Executive, Gary Garfinkle.Photo: Cliff Lipson/CBS©2012

    Gary Garfinkel, Co-Head of Content Acquisitions at Showtime, Dies at 55

    RIO DE JANEIRO — Brazilian broadcasters are in a froth over a presidential order that would ban alcohol advertising on TV and radio between 6 a.m. and 10 p.m. The order, from Health Minister Humberto Costa, must be approved by the lower house of Congress and the Senate. However, broadcasters, beverage companies and advertising agencies […]

  • KIM POSSIBLE - The cast of

    'Kim Possible' Disney Channel Movie Casts Its Dr. Drakken, Shego, Other Key Characters

    RIO DE JANEIRO — Brazilian broadcasters are in a froth over a presidential order that would ban alcohol advertising on TV and radio between 6 a.m. and 10 p.m. The order, from Health Minister Humberto Costa, must be approved by the lower house of Congress and the Senate. However, broadcasters, beverage companies and advertising agencies […]

  • Ted Danson Remote Controlled Podcast

    Remote Controlled: 'The Good Place' Star Ted Danson on His 'Delicious' Role

    RIO DE JANEIRO — Brazilian broadcasters are in a froth over a presidential order that would ban alcohol advertising on TV and radio between 6 a.m. and 10 p.m. The order, from Health Minister Humberto Costa, must be approved by the lower house of Congress and the Senate. However, broadcasters, beverage companies and advertising agencies […]

  • Mick Betancourt Joins Syfy's 'Deadly Class'

    Mick Betancourt Joins Syfy's 'Deadly Class' in Showrunner Switch

    RIO DE JANEIRO — Brazilian broadcasters are in a froth over a presidential order that would ban alcohol advertising on TV and radio between 6 a.m. and 10 p.m. The order, from Health Minister Humberto Costa, must be approved by the lower house of Congress and the Senate. However, broadcasters, beverage companies and advertising agencies […]

More From Our Brands

Access exclusive content