HOLLYWOOD — Sony went Disney when it launched “Daddy Day Care” with the kind of kid-friendly, afternoon preem the Mouse House excels at throwing.
After the Eddie Murphy starrer unspooled Sunday at the National and Bruin theaters in Westwood, 2,000 guests sauntered a couple blocks over to the street party. Along Came Mary had closed the street then filled it with massive balloon arches, rock-climbing walls, giant slides, a petting zoo, game booths, airbrush tattoo artists, jewelry makers (a major, major hit with pre-teen girls) and one creaking Ferris wheel that looked like it came off the pre-WWII carny circuit.
Revolution’s Joe Roth said that though the movie opens “in maybe the most competitive time in movie history” — the weekend between “X2” and “Matrix Reloaded” — he feels he’s got “a differentiated family film and three weeks until ‘Finding Nemo’ comes out.”
Among those at the benefit preem, which raised $135,000 for the Fulfillment Fund, were Sony’s Amy Pascal, Jeff Blake, Yair Landau and Geoffrey Ammer; Revolution’s Tom Sherak, Todd Garner, Rob Moore and Terry Curtin; director Steve Carr; producers John Davis, Wyck Godfrey and Matt Berenson; stars Eddie Murphy, Anjelica Huston and Jeff Garlin; plus guests Marvin and Barbara Davis, Dr. Gary Gitnick, Jeffrey Katzenberg, Sandy Climan, Steve Stabler, Larry David, Martin Lawrence and Cuba Gooding Jr.