You will be redirected back to your article in seconds

Robert L. Rooney

Publicist, journalist

Longtime publicist and journalist Robert “Bob” L. Rooney died at his BevHills home March 22 after a six-month battle with esophageal cancer.

Born in Riverside, Calif., and raised in Los Angeles, he graduated from UCLA with a B.A. in English, lived in Spain as a United Press Intl. correspondent and then created Herreros/Rooney and Associates PR firm in Madrid, where he publicized the pic “Doctor Zhivago” and plopped Alka Seltzer in the Spanish market.

He relocated to Paris, to join UA as director of production publicity for Europe before taking over as European advertising-publicity director for Harry Saltzman Prods. Ultimately, Rooney spent his Parisian days working for Franco-London Films. He worked closely on the Brigitte Bardot starrer “Viva Maria” and became Bardot’s escort on her first trips to America.

His blockbuster publicity portfolio includes “Tom Jones,” “Lawence of Arabia,” “Return of the Seven,” “Battle of Britain,” and “On Her Majesty’s Secret Service.”

After more than 20 years abroad, Rooney returned to Los Angeles to do unit publicity for films that include “Why Would I Lie,” “Malone,” “Winter Kills,” and most recently “Shade.” He joined Warren Cowan & Associates working as a publicist until two weeks before his death.

He is survived by daughter Natalie Rooney Massenet (founder of London-based fashion site net-a-porter.com), son-in-law and Lehman Bros. banker Arnaud Massenet and grandaughter.

More Scene

  • Adam Driver appears at the curtain

    Adam Driver on Starring in 'Burn This' for a Second Time

    The Hudson Theatre’s new production of “Burn This” marks its first Broadway revival since it premiered on the Great White Way in 1987, but Adam Driver is no stranger to the work. He starred as Pale in a Juilliard production of the Lanford Wilson drama when he was still a student — and only now, [...]

  • PMC Event Rome

    Film, Fashion, Formula E Mix at Rome E-Prix Bash

    Film, fashion and Formula E auto-racing fused during a dinner and celebration of the Rome E-Prix on Thursday at the Palazzo Dama by the Piazza del Popolo in the heart of the Eternal City.  Guests mingled and sipped cocktails as hors d’oeuvres were passed around in a former home of the Italian nobility with conversation [...]

  • Katy Perry, Diane von Furstenberg, Arianna

    Katy Perry and Anita Hill Honored at the DVF Awards

    Katy Perry was among the honorees at the 10th Annual DVF Awards on Thursday night. The singer was recognized for her advocacy work with both UNICEF and the LGBTQ community. “Music has opened the doors for so many opportunities for me,” she said while accepting the inspiration award. “The ability to meet people and champion [...]

  • Chrissy Metz'Breakthrough' Film Premiere, Arrivals, Regency

    Why 'This Is Us' Star Chrissy Metz Could End Up Performing at the Next Oscars

    Chrissy Metz made her live-singing debut on Sunday when she performed “I’m Standing With You” from her new movie “Breakthrough.” Was that just a step on her way to performing at the Oscars? Could be. The song was written by 10-time Oscar nominee Diane Warren. “They said Chrissy had to sing it and I was [...]

  • Bob IgerSimon Weisenthal Gala honoring Bob

    Disney's Bob Iger Blasts Hateful Political Discourse and Social Media: 'We Can Do Better'

    Bob Iger didn’t mince words while being honored Thursday by the Simon Wiesenthal Center. Upon receiving the Humanitarian Award at the organization’s National Tribute Dinner from Jeffrey Katzenberg, the Walt Disney Co. chairman and CEO delivered a scathing critique of social media and the current state of political discourse. “Hate and anger are dragging us [...]

More From Our Brands

Access exclusive content