Maryellen Zarakas

Warner Bros. Consumer Products has tapped Maryellen Zarakas for the newly created position of VP and general manager of TV licensing. She spent a decade in li-censing at Disney Consumer Products, most recently serving as VP of global toys and retail.

Zarakas will work closely with de-velopment execs to identify merchan-disable elements in new shows and develop licensing plans to generate brand support for new and established properties. She reports to exec VP of domestic licensing Karen McTier.

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