Film marketing and publicity exec Linda Goldenberg died Tuesday of cancer at the Motion Picture & Television Hospital in Los Angeles. She was 57.

In 1970, Goldenberg began her long career as a publicist for Budco Theaters and as publicity field representative for Columbia Pictures and 20th Century Fox in Philadelphia. Her innovative campaigns caught the attention of Fox studio execs, who flew her to Hollywood in 1980 to oversee field publicity and promotion.

Among her many accomplishments at Fox, Goldenberg was credited with transforming the teen sex comedy “Porky’s” into a box office phenomenon with her grass roots campaign.

Ending her decade-long association with the studio, she created her own agency, GS Entertainment Marketing Group, in 1989. And in 1994, she took the position of VP of Marketing for Morgan Creek Prods.

In 2001, Goldberg joined Mitchell Goldman’s Premier Marketing and Distribution Group as executive VP of marketing, overseeing all advertising, publicity and promotion. She was recently promoted to president of marketing.

She is survived by her brother, daughter and son.

A memorial service will be held on Monday at the Kol Tikvah Synagogue, (20400 Ventura Blvd., Woodland Hills) at 7:30 p.m.

In lieu of flowers, contributions may be made to the Motion Picture & Television Fund and the Kidney Foundation of Southern California.