Jerome Gottlieb, chief operating officer of Quincy Jones-David Salzman Entertainment, died Wednesday, Nov. 5, in L.A. of heart failure. He was 61.

Gottlieb was responsible for management of business affairs, finance, production and administration for the company, which produces the sketch comedy series “MadTV.”

He formerly ran his own company Jerry Gottlieb & Associates, working as a consultant for industry clients. After graduating from Hamilton College and NYU, Gottlieb began his career in 1971 in the legal department of Screen Gems. He also worked with Columbia Pictures Television, the William Morris Agency, Viacom and Universal Television.

He then served as exec veep of United Artists Television, senior VP of Lorimar Telepictures and CEO of Lorimar Home Video.

Gottlieb is survived by his wife, Janice, and two sons.