David Bloom

NBC News correspondent, 'Weekend Today' co-anchor

David Bloom, NBC News correspondent and co-anchor of the net’s ‘Weekend Today’ program died Sunday, April 6, while on assignment in Iraq. He was 39.

Bloom died of an apparent pulmonary embolism, NBC said. He was embedded with the U.S. Army’s 3rd Infantry Division outside Baghdad,

Bloom has reported on many top stories for NBC while serving as White House correspondent and field reporter. He had been co-anchor of the weekend editions of “Today” since March 2000.

Edina, Minn. Native attended Pitzer College in Claremont, Calif. from 1981 to 1985. In 1989 he was hired as a general assignment and investigative reporter for WTVJ, the NBC O&O station in Miami. He contributed many reports to network broadcasts from Miami; for his coverage of Hurricane Andrew, he was a co-recipient of the 1992 George Foster Peabody Award and received RTNDA’s Edward R. Murrow Award. He also received a 1991 Regional Emmy Award for Investigative Journalism for his report on South Florida’s role in the shipment of arms to Iraq.

He joined NBC News as a Chicago-based correspondent in 1993. In 1995 he shifted to Los Angeles, where he covered the O.J. Simpson trials among other major stories. He was named White House correspondent in March 1997.

In his last assignment, as an embedded reporter in Iraq, he and his crew covered the war from a specially modified tank recovery vehicle, dubbed the “Bloommobile,” that allowed them to score what many believe to be a first: broadcasting live reports, with high-quality video, as the American armored column he was traveling with fought its way north through the Iraqi desert. His reports were carried on NBC and MSNBC.

With his matinee-idol good looks and chatty, informative style, Bloom had become one of the war’s media darlings. His death was mourned across the TV news biz, with the normally competitive news nets offering tributes and their condolences.

He is survived by his wife, Melanie, and three young daughters.

(Pamela McClintock, Susan Crabtree and Nicole LaPorte contributed to this obituary.)

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