You will be redirected back to your article in seconds

WorldAsia TV network sets cable preem

Cabler to target auds interested in Asian ent., lifestyle p'gramming

WorldAsia Television, the first English-language Asian-themed network in the U.S., is slated to launch on cable mid-2004, net founder Michael Tsang announced.

Digital cabler will be targeted at mainstream auds interested in Asian entertainment and lifestyle programming. Channel is in early negotiations with MSOs and satellite operators on carriage deals.

“There’s a big lack of Asian-themed programming because there are very few Asians in the media. Part of the goal for this network is to create opportunities for Asians in front of and behind the camera,” Tsang said. He will serve as president-CEO of the cabler.

Programming plans for the cabler include a mix of original unscripted programming and acquired series. Originals will deal in Asian-centric topics including feng shui, yoga, martial arts and Japanese anime.

WA-TV will also acquire Asian-themed theatricals from the U.S. and abroad. Further programming will be announced at NATPE.

“For Asian-Americans, WA-TV will fulfill a need to see Asian stars, families, situations, cultural references and even advertising on a single, English-language network,” Tsang said. “For non-Asian viewers, it will satisfy a growing interest in the most fascinating aspects of Asian culture and the popularity of films such as ‘Kill Bill’ and ‘Crouching Tiger Hidden Dragon,’ and stars such as Lucy Liu and Jackie Chan.”

Venture-capital manager Tsang is the founder of WorldAsia, a producer of Asian lifestyle and cultural events.

Exec team includes exec VP-chief operating officer Wynn J. Salisch; WorldAsia artists prexy Richard Glasser; and VP of production Mitsu Hagiwara.

Advisory board includes Stephen G. Tao, who’s held exec programming positions at VH1, New Line TV, 20th Century Fox TV and ABC; Dan DeGuzman Jr., director of strategic advertising for Sony Music Corp.; David Gould; and Richard M. Uzzi.

More TV

  • Yellowstone

    Kevin Costner and Taylor Sheridan Talk Creating the 'Kingdom' of 'Yellowstone'

    WorldAsia Television, the first English-language Asian-themed network in the U.S., is slated to launch on cable mid-2004, net founder Michael Tsang announced. Digital cabler will be targeted at mainstream auds interested in Asian entertainment and lifestyle programming. Channel is in early negotiations with MSOs and satellite operators on carriage deals. “There’s a big lack of […]

  • Elisabeth Moss in The Handmaid's Tale,

    'The Handmaid's Tale' Has Dulled Its Own Impact in Season 2 (Column)

    WorldAsia Television, the first English-language Asian-themed network in the U.S., is slated to launch on cable mid-2004, net founder Michael Tsang announced. Digital cabler will be targeted at mainstream auds interested in Asian entertainment and lifestyle programming. Channel is in early negotiations with MSOs and satellite operators on carriage deals. “There’s a big lack of […]

  • BBC Outlines Plan to Promote Greater

    BBC Outlines Plan to Promote Greater Staff Diversity

    WorldAsia Television, the first English-language Asian-themed network in the U.S., is slated to launch on cable mid-2004, net founder Michael Tsang announced. Digital cabler will be targeted at mainstream auds interested in Asian entertainment and lifestyle programming. Channel is in early negotiations with MSOs and satellite operators on carriage deals. “There’s a big lack of […]

  • 'The Apprentice' Host Alan Sugar Apologizes

    'The Apprentice' Host Alan Sugar Apologizes After Backlash to 'Racist' Tweet

    WorldAsia Television, the first English-language Asian-themed network in the U.S., is slated to launch on cable mid-2004, net founder Michael Tsang announced. Digital cabler will be targeted at mainstream auds interested in Asian entertainment and lifestyle programming. Channel is in early negotiations with MSOs and satellite operators on carriage deals. “There’s a big lack of […]

  • Merger Angst Warner Media

    High Anxiety: WarnerMedia Staff Braces for New Boss as AT&T Takes Control

    WorldAsia Television, the first English-language Asian-themed network in the U.S., is slated to launch on cable mid-2004, net founder Michael Tsang announced. Digital cabler will be targeted at mainstream auds interested in Asian entertainment and lifestyle programming. Channel is in early negotiations with MSOs and satellite operators on carriage deals. “There’s a big lack of […]

  • Bob Iger arrives at the Oscars,

    Bob Iger: Disney Has 'Much Better' Chance of Closing Fox Deal Than Comcast

    WorldAsia Television, the first English-language Asian-themed network in the U.S., is slated to launch on cable mid-2004, net founder Michael Tsang announced. Digital cabler will be targeted at mainstream auds interested in Asian entertainment and lifestyle programming. Channel is in early negotiations with MSOs and satellite operators on carriage deals. “There’s a big lack of […]

  • YouTube Boss on Making Emmy-Winning Content

    YouTube Boss on Steamer's Future: 'I Want To Win Some Emmys'

    WorldAsia Television, the first English-language Asian-themed network in the U.S., is slated to launch on cable mid-2004, net founder Michael Tsang announced. Digital cabler will be targeted at mainstream auds interested in Asian entertainment and lifestyle programming. Channel is in early negotiations with MSOs and satellite operators on carriage deals. “There’s a big lack of […]

More From Our Brands

Access exclusive content