×
You will be redirected back to your article in seconds

WMA’s Shotland joins CAA marketing

Exec heads to Gotham for new position

This article was corrected June 8, 2003.

HOLLYWOOD — Lisa Shotland has ankled the William Morris Agency as the head of its East Coast corporate consulting division to join Creative Artists Agency’s marketing team as a branding agent.

Shotland will provide CAA’s corporate clients with marketing strategies that connect consumer brands together in the film, television, music and videogame arenas.

CAA reps such firms as Avon, Coca-Cola, Hasbro, Nextel, Motorola, the Indy Racing League and Abercrombie & Fitch’s spinoff retail brand Hollister.

Tenpercentery also holds an equity stake in communications consulting group Shepardson, Stern and Kaminsky, as well as youth marketing and trend watcher Youth Intelligence.

Shotland is moving to Los Angeles from New York to take the position.

She has headed up the division’s East Coast office ever since, brokering entertainment deals for such companies as eBay, Reader’s Digest, Saks Fifth Avenue, Harrah’s Entertainment, Anheuser-Busch, General Motors, Tommy Hilfiger and the NFL.

Shotland has also repped individual clients such as skateboarding icon Tony Hawk in crossing over from sports to all forms of media.

It’s unclear whether any clients will follow Shotland to CAA.

“Lisa is a marketing pro who understands what consumer marketers want and need and has proven her ability to help them find the right brand partnerships in the entertainment world,” said CAA prexy Richard Lovett.

Before becoming an agent, Shotland worked as a casting director or films, TV shows, theater and commercials in Chicago and New York. She was also the co-artistic director of the Empty Space Theater Co. in New York.

More Scene

  • Nicole KidmanWarner Bros. Pictures World Premiere

    How James Wan Convinced Nicole Kidman to Star in 'Aquaman'

    While some actors dream of playing a superhero, that wasn’t the case for the cast of “Aquaman.” “I knew nothing about this,” Amber Heard, who plays Mera in the James Wan-directed action film, told Variety at the movie’s Los Angeles premiere. “I knew nothing about comic books in general. I didn’t know anything about this [...]

  • Hugh Jackman'To Kill a Mockingbird' Broadway

    'To Kill a Mockingbird's' Starry Opening: Oprah, Hugh Jackman, Anne Hathaway and More

    The Shubert Theatre in New York City last was filled on Thursday night with Oscar winners, media titans, and, of course, Broadway legends who came out for the opening of “To Kill a Mockingbird.” The starry guest list included Oprah Winfrey, Barry Diller, “Les Misérables” co-stars Hugh Jackman and Anne Hathaway, Jessica Chastain, Gayle King, [...]

  • Clint Eastwood and Alison Eastwood'The Mule'

    Clint Eastwood: Why Alison Eastwood Came Out of Acting Retirement for Her Dad

    Clint Eastwood’s daughter Alison Eastwood was done with acting after appearing in 2014’s “Finding Harmony.” Or so she thought. It was a Friday night and she and her husband were heading to dinner when her father’s producer Sam Moore called. “He [says], ‘You know, your dad wants you to do this film,” Alison recalls. “I [...]

  • John CenaSports Illustrated Sportsperson of the

    John Cena on WWE's Acceptance by Hollywood and the Professional Sports World

    John Cena says the WWE is finally getting the attention it deserves by Hollywood and the professional sports world. “I’m just glad that no longer are we looked down upon, not only by the sport industry, but by the performing arts industry,” Cena told Variety on Tuesday night in Beverly Hills at Sports Illustrated’s Sportsperson of [...]

  • Steve Carell Welcome to Marwen

    Steve Carell on New Film 'Welcome to Marwen' and Reprising His 'Anchorman' Character

    In 2000, Mark Hogancamp was nearly beaten to death by five men outside of a bar. Left with brain damage and little money to afford therapy, Hogancamp began creating miniature doll versions of himself, his friends, and his attackers as a way to cope. This true story inspired the 2010 documentary “Marwencol” and the upcoming [...]

More From Our Brands

Access exclusive content