WMA’s Shotland joins CAA marketing

Exec heads to Gotham for new position

This article was corrected June 8, 2003.

HOLLYWOOD — Lisa Shotland has ankled the William Morris Agency as the head of its East Coast corporate consulting division to join Creative Artists Agency’s marketing team as a branding agent.

Shotland will provide CAA’s corporate clients with marketing strategies that connect consumer brands together in the film, television, music and videogame arenas.

CAA reps such firms as Avon, Coca-Cola, Hasbro, Nextel, Motorola, the Indy Racing League and Abercrombie & Fitch’s spinoff retail brand Hollister.

Tenpercentery also holds an equity stake in communications consulting group Shepardson, Stern and Kaminsky, as well as youth marketing and trend watcher Youth Intelligence.

Shotland is moving to Los Angeles from New York to take the position.

She has headed up the division’s East Coast office ever since, brokering entertainment deals for such companies as eBay, Reader’s Digest, Saks Fifth Avenue, Harrah’s Entertainment, Anheuser-Busch, General Motors, Tommy Hilfiger and the NFL.

Shotland has also repped individual clients such as skateboarding icon Tony Hawk in crossing over from sports to all forms of media.

It’s unclear whether any clients will follow Shotland to CAA.

“Lisa is a marketing pro who understands what consumer marketers want and need and has proven her ability to help them find the right brand partnerships in the entertainment world,” said CAA prexy Richard Lovett.

Before becoming an agent, Shotland worked as a casting director or films, TV shows, theater and commercials in Chicago and New York. She was also the co-artistic director of the Empty Space Theater Co. in New York.

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