Steve Rossmann, formerly of Endeavor Marketing Solutions, has been hired as director of marketing and alliances for production and management company Back 40 Entertainment.
Rossmann will also act as the manager of Madylin, Sawyer and Sullivan Sweeten, who portray the children of Ray Romano on the CBS sitcom “Everyone Loves Raymond.”
Rossmann, who will oversee corporate partnerships and co-promotions, will work with Back 40 prexy-CEO Tim Sweeten and VP Liz Sweeten.
Back 40 focuses on developing family-focused programming that targets pre-teen and teen content. Endeavor represents the actors and the company.
The Sweeten clan has been featured on “Everybody Loves Raymond” since the show began its run in 1996.
In addition, Madylin Sweeten recently co-starred in Fine Line Features’ “American Splendor.”