MTV Networks has tapped company vet Stephen K. Friedman to be general manager of the recently acquired College Television Network. Friedman will based in New York and report to MTV, MTV2 and MTV Films prexy Van Toffler.
Friedman is charged with expanding the network’s distribution to college campuses across the country, as well as developing new programming and marketing initiatives. MTV acquired CTN, which is fed via satellite to 750 campuses, in October of last year.
Exec most recently headed MTV’s department of Strategic Partnerships and Public Affairs — which he founded in 1998.
During his tenure, Friedman created the network’s Emmy-winning Fight for Your Rights campaign, managed the Choose or Lose voting campaign and co-exec produced the net’s World Aids Day concerts and its roundtable conversation with Secretary of State Colin Powell.
Prior to joining MTV, Friedman was a vice president of New York-based consulting firm Robinson Lerer & Montgomery, where his clients included Microsoft and NBC.