Inside Move: ICM’s runway prod’n

U.K. agency dresses new modeling subsid

Brit agent Duncan Heath is stepping onto the catwalk.

His U.K. firm ICM (which he bought back from its Hollywood parent last year but still hasn’t renamed) has caused a storm in the tight world of British modeling by launching a new subsidiary, ICM Models, and poaching two key execs, Tori Edwards and Fiona Ellis, from the venerable London outfit Models 1.

They in turn have taken a handful of top faces, including Helena Christiansen, Elizabeth Jagger (daughter of Mick Jagger and Jerry Hall), Vivian Solari and Erin O’Connor (model of the year at the recent London Fashion Week).

The new company will be run by Gavin Myall, formerly creative director at the Select Model Agency, with Heath as chairman. ICM managing director Lyndsey Posner, who negotiated the deal, is deputy chair.

“The worlds of fashion and cinema are getting closer,” says Heath, “and we can help the crossover in both directions.”

“This is a joining of like minds,” says Myall. “The model industry is not particularly brilliant at managing people and thinking about their long-term career goals beyond modeling. We will be looking at individuals as brands.”

That doesn’t just mean more models turning actress. Christiansen, for example, has already branched out into photography and is launching her own retail stores next year.

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