Haskins and Picard gain exec VP stripes

Pair will report to Lifetime CEO-prexy Black

HOLLYWOOD — Lifetime has created a pair of exec VP-general manager positions for marketing and sales execs Rick Haskins and Lynn Picard.

Haskins has been upped to exec VP-G.M. of Lifetime entertainment services and Picard to exec VP-G.M. of Lifetime TV. Gotham-based pair will report to Lifetime CEO-prexy Carole Black.

“Rick and Lynn are outstanding leaders who have made invaluable contributions to the success of our company,” Black said. “This new management structure positions us extremely well for future growth.”

Branding iron

Former exec veep of the Lifetime brand, Haskins will now oversee the day-to-day operations of the company’s entertainment services, which encompasses its TV, movie and online divisions. He will also remain responsible for developing and growing Lifetime’s branding, marketing, online and off-channel brand extensions, including its book publishing venture with Hyperion and Lifetime magazine.

Haskins and Black worked together at Walt Disney from 1989-93 creating a marketing department for Buena Vista TV. As director and VP of marketing for the unit, he spearheaded the marketing strategies for such skeins as “Live With Regis and Kathie Lee” and “Home Improvement.” He also helped launch “The Disney Afternoon.” Haskins is co-founder of marketing consulting firm the Haskins Group and began his career at Procter & Gamble in 1982.

Picard will oversee the daily business of the basic cable net. Exec VP of sales since 1999, she will also continue to oversee advertising sales for all arms of Lifetime entertainment services. She joined Lifetime as a senior veep of ad sales in 1994, prior to which she served as VP of business development for ESPN.