CAA to rep CTV

Percentery steps into b'casting territory

TORONTO — Canuck broadcaster CTV has inked a two-year deal with Creative Artists Agency to plumb U.S. producers and broadcasters to team up for the development, co-production and broadcast of movies of the week, scripted entertainment and reality programming.

“The financing of programs around the world has shifted, it’s changing so quickly,” CTV president of programming Susanne Boyce told Daily Variety, “we’re always trying to think of how you can create new business models. We’re trying to be a bit nimble.”

A spokesman for CAA said that to his knowledge, this is the first time the company has repped a broadcaster. “There are tremendous opportunities in the international television marketplace for our clients,” CAA co-chairman and partner Lee Gabler said in a statement.

“CTV is a market leader and should be in business with other important broadcasters throughout the world, particularly in the US.”

The terms of the deal were not disclosed.