Dan Weiss has been named exec VP of worldwide marketing for Universal’s domestic and international TV divisions, a newly created post.
Universal Domestic Television president Steve Rosenberg and Universal Intl. Television prexy Belinda Menendez jointly announced the appointment Wednesday. Weiss will report to both execs.
Move is in keeping with a growing trend at the major studios to hire execs who can oversee both domestic and foreign operations. Marketing on both the movie and TV side has seen a lot of execs doubling up, especially as marketing strategies and campaigns have gone global.
Weiss will oversee all marketing functions for both divisions, including worldwide pay-per-view and video-on-demand, with campaigns for an extensive slate of network and firstrun series, off-network programming and movies.
Departments under worldwide marketing reporting to Weiss include affiliate relations and advertising, communications, promotions-partnerships and creative services.
“We chose Dan for this key position because he has the perfect blend of TV industry marketing experience, creativity and management skills,” Rosenberg said. “He is ideally suited to lead what is already a very talented group, as we move toward a more cohesive and focused global marketing strategy.”
Weiss joins Universal from Carsey-Werner-Mandabach, where he has been senior VP, marketing and creative services, since 1995.
Responsible for worldwide marketing of C-W-M’s network, off-net and firstrun programming, Weiss managed a large creative team. He most recently spearheaded the syndication launch of “That ’70s Show,” including a highly rated VH1 special about the making of the campaign.