Publicity vet Brad Turell has hopped back to the Frog, returning to the WB as exec VP of network communications.
Turell had headed up WB’s publicity department until March 2001, when he followed WB CEO Jamie Kellner to Atlanta (where Kellner had taken over Turner Broadcasting).
While there, Turell served as Kellner’s communication chief for all Turner webs, including the WB.
Kellner’s departure from TBS in February triggered an executive shuffle in Atlanta, leading to the West Coast return of Turell. Another Kellner lieutenant and WB alum, programming whiz Garth Ancier, spends most of his time in L.A. at the WB but still devotes part of his day to Turner issues.
Paul McGuire, who took over WB publicity when Turell moved to TBS, will continue as senior VP of network communications and still report to Turell.
Under the new setup, Turell will focus on strategy, corporate communications and talent relations; McGuire will handle programming issues, including primetime and kids, as well as photography.
Kellner said Turell has been “a vital member of my team for more than 15 years.”
“Brad is, and always will be, a part of the WB family,” Kellner said.
The net also took pains to point out that the Turell/McGuire partnership is not unprecedented at the net; Bob Bibb and Lew Goldstein serve as co-presidents of marketing, while WB Entertainment prexy Jordan Levin once shared the title with Susanne Daniels.
“Paul and his staff have done an outstanding job these past two years, culminating with our network establishing the momentum in the press and industry that has enabled us to just conclude our greatest season ever,” Kellner said. “During that time, Paul and Brad have worked very closely.”