UPN has shuffled its executive deck, promoting one exec and adding two more new faces to its ranks.
As part of the changes, Steve Veisel has been upped to vice president of comedy development, while Rebecca Stay has joined the net as VP of drama development. Beth Miyares has also joined UPN, as director of current programs.
Veisel most recently helped develop UPN’s four new laffers, “Eve,” “All of Us,” “The Mullets” and “Rock Me Baby.” He also worked on the net’s midseason entry “Game Over.”
Veisel first joined UPN in 1999 as manager of current programs, working his way up to director of comedy development and helping to develop “Half & Half” and “One on One.” He reports to comedy senior VP Kim Fleary.
“One of UPN’s strengths over the past few seasons has been our comedies, and since joining UPN four years ago, Steve has played a key role in the development and success of virtually all of the comedies on our schedule,” said UPN Entertainment prexy Dawn Ostroff.
Meanwhile, Stay joins a restructured drama department under new senior VP Maggie Murphy, who joined the net in June.
Stay hops to UPN from the Shephard/Robin Co., where she had served as VP of development since 1999. While there, she helped develop the FX drama “Nip/Tuck.”
Prior to joining Shephard/Robin in 1998, Stay was a drama series coordinator at ABC.
“Rebecca is an incredibly creative executive and a terrific addition to our drama department as we look ahead to the coming development season,” Ostroff said.
As for Miyares, she’ll handle the network’s day-to-day interest in production on skeins “Half & Half,” “The Mullets” and “Rock Me Baby.” She reports to current programs senior VP Laurie Zaks.
Miyares joins UPN from First Move Entertainment, the shingle headed by former WB Entertainment prexy Susanne Daniels.