Technicolor has joined with IBM and technology developer Ancept to create a service designed to help studios and other content creators manage their holdings in digital form.
The Technicolor Media Asset Management system pulls together the hardware, software and related services needed to store, process and distribute film, video, music and other entertainment material stored digitally in a centralized system.
The deal was announced by Technicolor parent Thomson, which already has large investments in such areas as consumer electronics, digital video cameras, broadcast production systems and film post-production technologies.
“This initiative eases the transition of Technicolor’s customers from a strictly physical world — using film, videotape and legacy machinery — to a robust and secure datacentric environment closely integrated with Technicolor’s traditional post-production capabilities, service offerings and worldwide facilities,” Technicolor chairman Lanny Raimondo said.
The system creates a digital master file out of a film, TV show or other content, then links together all associated materials and other elements, such as audio tracks. Among other benefits, the system would make it easier for a studio to order additional copies of a film print, or to do pan-and-scan versions of a film for DVD and video release.